OKX House
OKX House is an immersive onchain shopping experience: a virtual environment where the community explores limited-edition drops backed by tradable NFTs, including collaborations with McLaren and Manchester City. Working alongside our partner agency that handled the bulk of the 3D build, I owned the final lighting pass and additional 3D work, then extended the world into a social campaign with camera animations through the environment.
The Campaign
I turned the world we built into launch content, animating cameras through the environment, then editing the launch film and social cuts for OKX's channels.
The World
Two partner agencies laid the groundwork for OKX House. One built out the House itself as well as some of the UX design for the store, and the other crafted the exterior city scene for the launch film. I carried it to launch quality: owning the final lighting pass, modeling environment pieces and drop products, and cleaning up and optimizing assets for final renders.
